X-Men: DOFP – Trask Industries Viral Marketing kicks off with new Video and Site

Earlier this month at Comic-Con it was revealed that The Sentinels were going to be a major player in the upcoming film X-Men: Days Of Future Past, and now Fox has kicked off a new Viral Marketing campaign for non other than Trask Industies.

Check out the viral video below:

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The photos above come from the Trask Industries website, which also offers the following bio for Trask:

Even from his early years as a research assistant, Bolivar always maintained a particular interest in the origin and evolution of humanity. Following in the footsteps of Mendel, Watson and Crick, Trask made it his goal to unlock the mysteries of human DNA. What he did not anticipate was the discovery of the X-Gene, a genetic finding that would prove to be the most significant of the 20th century.

Trask soon hypothesized the impending extinction of the human race. His early theories were ridiculed by his contemporaries and with no one to fund his research, Trask cared enough about humanity to invest in the founding of Trask Industries in 1967.

One of the more interesting things found on the site is a bit in the “Innovations” section that actually suggests that other mutant-controlling tech from the company, one such piece as a “gene-inhibiting” collar:

INHIBITOR COLLAR

Using the principles of the MDD, Trask’s applied physicists and geneticists went on to develop the X-Gene Inhibitor Collar, a Trask-proprietary containment measure. The fitted device can be worn by individuals exhibiting pathological mutant gene expression and can be used to control dangerous impulses or actions.

 

X-Men: Days of Future Past hits US theaters on May 23, 2014.