{"id":44791,"date":"2025-02-27T10:44:51","date_gmt":"2025-02-27T18:44:51","guid":{"rendered":"https:\/\/theculturednerd.org\/?p=44791"},"modified":"2025-02-27T10:48:32","modified_gmt":"2025-02-27T18:48:32","slug":"mattel-reclaims-dc-action-figure-license","status":"publish","type":"post","link":"https:\/\/theculturednerd.org\/?p=44791","title":{"rendered":"Mattel Reclaims DC Action Figure License\u2014What It Means for McFarlane Toys and Collectors"},"content":{"rendered":"\n

Mattel<\/strong> is back in the superhero game. The toy giant has officially secured the master license to produce DC action figures and collectibles, marking its return to the brand after losing key rights six years ago. This new multi-year agreement with Warner Bros. Discovery<\/strong>, set to begin in late 2026, has massive implications\u2014not just for Mattel\u2019s future in the action figure market but also for McFarlane Toys<\/strong>, which currently holds the license for DC\u2019s collector-focused figures.<\/p>\n\n\n\n

Mattel Takes Over\u2014What\u2019s in the Deal?<\/strong><\/h3>\n\n\n\n
\u201cIt\u2019s a huge deal. You\u2019re dealing with some of the greatest superheroes and some of the best action figure potential in the industry, and we\u2019re incredibly excited by that,\u201d said PJ Lewis<\/strong>, Mattel\u2019s senior vice president and global head of action figures and Fisher-Price Entertainment<\/strong>.<\/p>\n\n\n\n
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A post shared by MATTEL (@mattel)<\/a><\/p><\/div><\/blockquote>