{"id":39302,"date":"2021-07-20T19:08:40","date_gmt":"2021-07-21T02:08:40","guid":{"rendered":"https:\/\/theculturednerd.org\/?p=39302"},"modified":"2021-07-20T19:08:42","modified_gmt":"2021-07-21T02:08:42","slug":"can-netflix-level-up-its-subscriber-growth-with-mobile-gaming","status":"publish","type":"post","link":"https:\/\/theculturednerd.org\/?p=39302","title":{"rendered":"Can Netflix Level Up It\u2019s Subscriber Growth With Mobile Gaming?"},"content":{"rendered":"\n


In its quarterly shareholder letter released Tuesday, Netflix<\/strong> revealed a slowdown in new subscriptions for the second quarter. While dropping roughly half a million subscribers in the US and Canada, the streamer only picked up about two million in other regions. This fell short of projections and in after-hours trading Tuesday its shares were down 0.2%. While understandable considering the massive COVID-induced record gains of 2020, Netflix has already pulled the trigger on a new target to right its course: video games.
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\u201cWe view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV\u2026games will be included in members\u2019 Netflix subscription at no additional cost similar to films and series. Initially, we\u2019ll be primarily focused<\/em> on games for mobile devices<\/em>.\u201d While the statement went on to reaffirm its confidence in its upcoming movie and TV content, it said \u201cWe think the time is right to learn more about how our members value games<\/em>.\u201d


The report mentioned no specifics on a rollout timeline. However, Netflix is said to be using its Stranger Things<\/em><\/strong> games and other interactive content such as Black Mirror Bandersnatch<\/em><\/strong> as a foundation for this expansion. And last week Netflix announced a new VP of game development, industry vet Mike Verdu<\/strong>, formerly of Facebook<\/strong>\u2019s Oculus Studios<\/strong> and EA<\/strong>. Verdu now reports to COO and chief product officer Greg Peters<\/strong>.
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While citing new developments at rival platforms such as Youtube and TikTok, maintained a positive outlook on its own future to investors. \u201cIn the race to entertain consumers around the world, we continue to compete for screen time with a broad set of firms\u2026 But, we are mostly competing with ourselves to improve our service as fast as we can.\u201d<\/p>\n\n\n\n

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If you don’t already, would the addition of mobile gaming get you to subscribe to Netflix? Let us know in the comments!<\/em>
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Source: Variety<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\nPlanned Gaming Addition Will Be Included With Monthly Sub Fee\n<\/div>\n
Continue reading “Can Netflix Level Up It\u2019s Subscriber Growth With Mobile Gaming?”<\/span>…<\/a><\/div>\n","protected":false},"author":109,"featured_media":39384,"comment_status":"open","ping_status":"open","sticky":false,"template":"page-template\/_sidebar.php","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[6,24],"tags":[2293,501,756],"class_list":["post-39302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-film-tv","category-gaming","tag-mobile-gaming","tag-netflix","tag-video-games","entry"],"acf":[],"yoast_head":"\nCan Netflix Level Up It\u2019s Subscriber Growth With Mobile Gaming? 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