{"id":38846,"date":"2021-07-13T17:10:59","date_gmt":"2021-07-14T00:10:59","guid":{"rendered":"https:\/\/theculturednerd.org\/?p=38846"},"modified":"2021-07-14T00:29:37","modified_gmt":"2021-07-14T07:29:37","slug":"will-black-widows-big-bucks-change-streamers-profit-reporting","status":"publish","type":"post","link":"https:\/\/theculturednerd.org\/?p=38846","title":{"rendered":"Will Black Widow’s Big Bucks Change Streamers’ Profit Reporting?"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

In Black Widow<\/em><\/strong>\u2019s post-opening weekend box office ballyhoo, Disney<\/strong> put major emphasis on the reported $60 million dollars in rental fees coming from streaming platform Disney+<\/strong>, in addition to its $80 million domestic haul. That coupled with a $79 million dollar international take allowed the studio to trumpet an overall $200+ million figure. This represents a first in detailed numbers transparency from any of the platforms\/studios\/conglomerates regarding any of their major release\u2019s streaming premieres. Could Disney\u2019s breakdown set a new standard for \u201cbox office\u201d reporting from its peers?

Maybe not. In an interview with Variety<\/a>, Eric Handler<\/strong> of MKM Partners<\/strong>, a firm specializing in financial research services, said he believes releasing Black Widow<\/em>\u2019s streaming profit numbers may not signal the move as new standard operating procedure for the company nor the industry. In fact the entertainment business analyst felt there was one main reason for it.<\/p>\n\n\n\n

\u201cBlack Widow<\/em> appears to be the first major film where [on-demand rental] was truly successful.\u201d He added, \u201cPersonally, I think studios haven\u2019t been willing to release streaming metrics for films because the numbers haven\u2019t been very good.\u201d<\/p><\/blockquote>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Disney charges $30 premium rental fee above and beyond its monthly subscription rate. Currently, rivals HBOMax<\/strong> and Amazon Prime<\/strong> offer their product free as part of their overall fee. This gives Disney a reportable measurement to boast without going into detail on viewer vs. subscription figures. The others would have to go into far more detail in those areas than they have in order to substantiate similar profit claims on any of their releases.

Up to now most streamers have dealt in murky \u201cmost viewed in an opening weekend yet\u201d-type headlines. However there\u2019s a lot of wiggle room there. For instance, Netflix<\/strong> counts anyone who catches at least two minutes of a feature as a \u201cviewer\u201d. A move toward Disney\u2019s model would also mean transparency around underperformers aka \u201cflops\u201d which at this point is in no one\u2019s best interest.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Additionally, Handler says the most important results for the streamers still lay in the films\u2019s effect on subscription growth. So a planned tentpole like Wonder Woman 1984<\/strong>‘s smaller return than originally envisioned means less in the face of the number of new HBOMax subs it generated. \u201cCompanies view subscriber growth as the most important metric,\u201d said Handler. \u201cProfitability is secondary. That\u2019s why Warner Bros.<\/strong> can afford to take a full year of films and use them as losses to grow HBO Max.\u201d<\/p>\n\n\n\n

Is it important for streaming platforms to report financial revenues from new films with more clarity? Let us know what you think in the comments!<\/em><\/p>\n\n\n\n


<\/p>\n","protected":false},"excerpt":{"rendered":"

\nDisney’s New Box Office Reporting Transparency May Cause Headaches for Its Rivals.\n<\/div>\n
Continue reading “Will Black Widow’s Big Bucks Change Streamers’ Profit Reporting?”<\/span>…<\/a><\/div>\n","protected":false},"author":109,"featured_media":39075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[6],"tags":[2361,1451,1396,217,1055,2238,501,5722,659,5721],"class_list":["post-38846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-film-tv","tag-amazon-prime","tag-black-widow","tag-box-office","tag-disney","tag-disney-2","tag-hbomax","tag-netflix","tag-profits","tag-streaming","tag-transparency","entry"],"acf":[],"yoast_head":"\nWill Black Widow's Big Bucks Change Streamers' Profit Reporting? - The Cultured Nerd<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theculturednerd.org\/?p=38846\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will Black Widow's Big Bucks Change Streamers' Profit Reporting? - The Cultured Nerd\" \/>\n<meta property=\"og:description\" content=\"Disney's New Box Office Reporting Transparency May Cause Headaches for Its Rivals. 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