{"id":30929,"date":"2020-09-25T16:19:28","date_gmt":"2020-09-25T23:19:28","guid":{"rendered":"https:\/\/theculturednerd.org\/?p=30929"},"modified":"2021-06-15T14:09:25","modified_gmt":"2021-06-15T21:09:25","slug":"amazon-enters-the-cloud-gaming-arena-with-luna-announcement","status":"publish","type":"post","link":"https:\/\/theculturednerd.org\/?p=30929","title":{"rendered":"Amazon Enters the Cloud Gaming Arena with &#8220;Luna&#8221; Announcement"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/09\/Amazon-Luna.jpg\" alt=\"\" class=\"wp-image-30935\" srcset=\"https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/09\/Amazon-Luna.jpg 600w, https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/09\/Amazon-Luna-300x169.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption>Image via <a href=\"https:\/\/www.gematsu.com\/2020\/09\/amazon-luna-cloud-gaming-service-announced\">Gematsu<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s a new contender in cloud gaming, and it&#8217;s none other than <strong>Amazon<\/strong>. Having taken a crack at video streaming with <strong>Amazon Prime<\/strong> and purchasing livestreaming platform <strong>Twitch<\/strong> (and both being met with success), Amazon is now setting its sights on videogame streaming with its new service, called <strong>Luna<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The announcement came yesterday, along with a short trailer, which you can watch below.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"Amazon Luna \u2022 Trailer \u2022 PC Mac iOS Android Web\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/ZbkVRTAkMzU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Details are minimal at this stage, but here is what Amazon has revealed so far:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The Luna Controller<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">According to <a href=\"https:\/\/www.amazon.com\/luna\/landing-page\">Amazon<\/a>, the Luna Controller is designed to work with the cloud and can connect to Macs, PCs, FireTVs, or iOS devices. There is &#8220;no device-specific setup&#8221; required. The Luna Controller is wireless and can work with Amazon&#8217;s <strong>Alexa<\/strong> for voice commands.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/09\/luna-controller-1024x1024.jpg\" alt=\"\" class=\"wp-image-30936\" width=\"512\" height=\"512\" srcset=\"https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/09\/luna-controller-1024x1024.jpg 1024w, https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/09\/luna-controller-300x300.jpg 300w, https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/09\/luna-controller-150x150.jpg 150w, https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/09\/luna-controller-768x768.jpg 768w, https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/09\/luna-controller.jpg 1200w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><figcaption>Image via <a href=\"https:\/\/www.techhive.com\/article\/3583668\/amazon-rockets-into-cloud-gaming-with-amazon-luna.html\">Tech Hive<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Game Channels<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Games will be accessible through channels, of which there are currently two known: <strong>luna+<\/strong> and <strong>Ubisoft<\/strong>. Luna+ shows an early-access price of $5.99; however, the Luna FAQ suggests this price will change when the service goes fully live. The Ubisoft channel does not yet indicate a price.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"490\" src=\"https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/09\/luna_gamechannels-e1601073743504-1024x490.jpg\" alt=\"\" class=\"wp-image-30937\" srcset=\"https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/09\/luna_gamechannels-e1601073743504-1024x490.jpg 1024w, https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/09\/luna_gamechannels-e1601073743504-300x144.jpg 300w, https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/09\/luna_gamechannels-e1601073743504-768x368.jpg 768w, https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/09\/luna_gamechannels-e1601073743504.jpg 1287w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Twitch Connectivity<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Luna users will be able to watch Twitch, with the capability of directly playing the game from the stream they were watching.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">30-Day Subscription Period<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">As indicated by the FAQ section, there will be a standard monthly subscription option after early access has ended. Users will have the option to cancel at any time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Early Access Opt-In<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon has opened requests for early access from those interested in trying Luna, as well as helping work out any kinks. Luna early access is currently only supported in the US (Hawaii, Alaska, and US territories excluded), and subscription to the luna+ channel is $5.99. If you&#8217;d like to be considered for early access, click <a href=\"https:\/\/www.amazon.com\/luna\/invite\/survey\">this link<\/a> to submit your request. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"494\" src=\"https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/09\/Luna2-1024x494.jpg\" alt=\"\" class=\"wp-image-30940\" srcset=\"https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/09\/Luna2-1024x494.jpg 1024w, https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/09\/Luna2-300x145.jpg 300w, https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/09\/Luna2-768x371.jpg 768w, https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/09\/Luna2-1536x741.jpg 1536w, https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/09\/Luna2.jpg 1884w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">With its own <a href=\"https:\/\/www.amazongames.com\/en-us\">in-house games<\/a> in development, it&#8217;s no wonder Amazon would want a piece of the videogame-platform pie. Few companies want to throw up a new console against industry giants Sony, Microsoft, and Nintendo, so cloud gaming is the next best option. It&#8217;s somewhat of a wild west for the technology still, and Amazon seems definitely more matched against Google&#8217;s Stadia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;ll have to see how Luna&#8217;s pricing evolves, but a set price for unlimited access to hundreds of games seems more fair and less complex than Stadia&#8217;s current pricing&#8211;per game for the free tier and subscription + discounted games for the Stadia Pro tier (with some titles free).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Will you be requesting early access for Amazon&#8217;s Luna? What do you hope Amazon will do differently for cloud gaming? Let us know in the comments!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"entry-summary\">\nAmazon has thrown its hat in the cloud gaming ring, announcing new service &#8220;Luna.&#8221;\n<\/div>\n<div class=\"link-more\"><a href=\"https:\/\/theculturednerd.org\/?p=30929\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &ldquo;Amazon Enters the Cloud Gaming Arena with &#8220;Luna&#8221; Announcement&rdquo;<\/span>&hellip;<\/a><\/div>\n","protected":false},"author":18,"featured_media":30935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[24,820,20],"tags":[833,2361,4215,2496,373,374,4214,2571,531,659,741,743],"class_list":["post-30929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-technology","category-videogames-2","tag-amazon","tag-amazon-prime","tag-cloud-gaming","tag-google-stadia","tag-ipad","tag-iphone","tag-luna","tag-mac","tag-pc","tag-streaming","tag-twitch","tag-ubisoft","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Enters the Cloud Gaming Arena with &quot;Luna&quot; 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