{"id":28630,"date":"2020-08-14T10:49:28","date_gmt":"2020-08-14T17:49:28","guid":{"rendered":"https:\/\/theculturednerd.org\/?p=28630"},"modified":"2021-06-15T14:09:31","modified_gmt":"2021-06-15T21:09:31","slug":"epic-games-sues-apple-and-google-after-fortnite-gets-taken-off-from-their-app-stores","status":"publish","type":"post","link":"https:\/\/theculturednerd.org\/?p=28630","title":{"rendered":"Epic Games sues Apple and Google after &#8220;Fortnite&#8221; Is Removed from Their App Stores"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/08\/Screen_Shot_2020_08_13_at_2.32.31_PM.0-1024x683.jpg\" alt=\"\" class=\"wp-image-28647\" srcset=\"https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/08\/Screen_Shot_2020_08_13_at_2.32.31_PM.0-1024x683.jpg 1024w, https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/08\/Screen_Shot_2020_08_13_at_2.32.31_PM.0-300x200.jpg 300w, https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/08\/Screen_Shot_2020_08_13_at_2.32.31_PM.0-768x512.jpg 768w, https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/08\/Screen_Shot_2020_08_13_at_2.32.31_PM.0-165x109.jpg 165w, https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/08\/Screen_Shot_2020_08_13_at_2.32.31_PM.0.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Epic Games <\/strong>has filed lawsuits against tech giants <strong>Google<\/strong> and <strong>Apple<\/strong> after they took <strong><em>Fortnite<\/em><\/strong> off the Play Store and iOS store. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So what happened that led Epic Games to file this lawsuit? Here&#8217;s the tea. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"450\" src=\"https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/08\/img_20200813_140751_720.jpg\" alt=\"\" class=\"wp-image-28639\" srcset=\"https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/08\/img_20200813_140751_720.jpg 720w, https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/08\/img_20200813_140751_720-300x188.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Fortnite<\/em> is a free-to-play game which can be downloaded and played on phones as well. Epic makes money through the in-app purchases, like purchasing the in-game currency to buy skins, emotes, gliders, pickaxes etc. However, Apple and Google, who host the <em>Fortnite<\/em> app, take a 30% cut of these sales. Epic decided to circumvent this procedure by allowing players to make purchases directly from their website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/08\/x9ba94b86.jpg.pagespeed.gpjpjwpjwsjsrjrprwricpmd.ic_.fCskN4Xe5g.jpg\" alt=\"\" class=\"wp-image-28638\" srcset=\"https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/08\/x9ba94b86.jpg.pagespeed.gpjpjwpjwsjsrjrprwricpmd.ic_.fCskN4Xe5g.jpg 1000w, https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/08\/x9ba94b86.jpg.pagespeed.gpjpjwpjwsjsrjrprwricpmd.ic_.fCskN4Xe5g-300x169.jpg 300w, https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/08\/x9ba94b86.jpg.pagespeed.gpjpjwpjwsjsrjrprwricpmd.ic_.fCskN4Xe5g-768x432.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When buying the in-game currency, players were given a choice of paying $9.99 via the app store or $7.99 through the game&#8217;s website. As a result of this, Apple and Google took the game out of their respective play stores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In return, Epic has made an in-game ad mocking Apple&#8217;s iconic &#8220;1984&#8221; ad hinting at removing the then-tech giants, IBM, from their pedestal. Come 2020, Apple is that tech giant now, and Epic renewed the ad, featuring a bitten Apple as the villain this time.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"Nineteen Eighty-Fortnite vs 1984 Apple Macintosh Commercial Comparison\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/h62AhBb5N1Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption>A side by side comparison of Epic Games&#8217; ad and the original ad<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">While a 30% pay cut does seem huge, Apple and Google helped Epic Games bring <em>Fortnite <\/em>to close to a billion devices across the world, and it does seem unwise to sue the tech giants over it. Maybe they could have negotiated better?  However, conversely looking at it, there is also the argument of how monopoly destroys many small enterprises. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below is one section of the lawsuit against Apple, and by the looks of it, Epic does indeed have good motivation and the interests of the smaller developers behind their lawsuit.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"390\" src=\"https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/08\/EfVqmmBXgAAU8q_-1024x390.png\" alt=\"\" class=\"wp-image-28643\" srcset=\"https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/08\/EfVqmmBXgAAU8q_-1024x390.png 1024w, https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/08\/EfVqmmBXgAAU8q_-300x114.png 300w, https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/08\/EfVqmmBXgAAU8q_-768x292.png 768w, https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/08\/EfVqmmBXgAAU8q_.png 1356w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<div class=\"entry-summary\">\nApple is veg, but this is some major beef!\n<\/div>\n<div class=\"link-more\"><a href=\"https:\/\/theculturednerd.org\/?p=28630\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &ldquo;Epic Games sues Apple and Google after &#8220;Fortnite&#8221; Is Removed from Their App Stores&rdquo;<\/span>&hellip;<\/a><\/div>\n","protected":false},"author":72,"featured_media":28644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[825,24,20],"tags":[73,247,1767,2377,3720,1735],"class_list":["post-28630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-2","category-gaming","category-videogames-2","tag-apple","tag-epic","tag-epic-games","tag-fortni","tag-freefortnite","tag-google-2","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Epic Games sues Apple and Google after &quot;Fortnite&quot; Is Removed from Their App Stores - The Cultured Nerd<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theculturednerd.org\/?p=28630\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Epic Games sues Apple and Google after &quot;Fortnite&quot; Is Removed from Their App Stores - The Cultured Nerd\" \/>\n<meta property=\"og:description\" content=\"Apple is veg, but this is some major beef! Continue reading &ldquo;Epic Games sues Apple and Google after &#8220;Fortnite&#8221; Is Removed from Their App Stores&rdquo;&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theculturednerd.org\/?p=28630\" \/>\n<meta property=\"og:site_name\" content=\"The Cultured Nerd\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theculturednerd\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-14T17:49:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-15T21:09:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theculturednerd.org\/wp-content\/uploads\/2020\/08\/Fortnite-Apple.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"R Abhishek Vishnu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theculturednerd\" \/>\n<meta name=\"twitter:site\" content=\"@theculturednerd\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"R Abhishek Vishnu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/theculturednerd.org\\\/?p=28630#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/theculturednerd.org\\\/?p=28630\"},\"author\":{\"name\":\"R Abhishek Vishnu\",\"@id\":\"https:\\\/\\\/theculturednerd.org\\\/#\\\/schema\\\/person\\\/2d4fac0a10eb97d53ea35c7baebacddb\"},\"headline\":\"Epic Games sues Apple and Google after &#8220;Fortnite&#8221; 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