{"id":15136,"date":"2015-02-04T18:48:49","date_gmt":"2015-02-05T02:48:49","guid":{"rendered":"http:\/\/theculturednerd.com\/?p=15136"},"modified":"2015-02-04T18:48:49","modified_gmt":"2015-02-05T02:48:49","slug":"kickstarter-for-token-has-one-of-the-best-pledge-videos-weve-ever-seen","status":"publish","type":"post","link":"https:\/\/theculturednerd.org\/?p=15136","title":{"rendered":"Kickstarter for “Token” has one of the best pledge videos we’ve ever seen!"},"content":{"rendered":"

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Kickstarter always has new stuff to check out: great games to back, inventions to support, and movies to fund. The platform allows projects to make it out into the world with the help of a ready built fan base. In order to succeed, they have to be smart, unique, and having a well crafted video doesn’t hurt any. That’s why I’m scratching my head at why Token<\/i> is not on track to successfully complete.<\/p>\n

At first glance, Token<\/i> might look like a typical slacker comedy, in the same vein as Workaholics.<\/i> A group of wacky 20-somethings go about their day-to-day in Orange County pursuing acting careers, each one a neurotic mess in their own special way. The gimmick behind Token<\/i> is that they make the group’s \u201cToken black friend\u201d the show’s main focus, while the three white guys play supporting characters as they explore what it’s like to be typecast in a specific role.<\/p>\n

While that description alone isn’t enough to get me to back the project, their Kickstarter video made me immediately pull out my wallet. Rather than the project heads talking into the camera, asking us for money, the video takes the opportunity to introduce us to the characters, display some clever writing, and still be informative about the project’s needs. It’s incredibly clever, and shows us what to expect if\/when the project gets the backing it needs.<\/p>\n